Logo creation is messy…
…and it’s supposed to be! 99 times out of 100, you don’t strike gold until you’ve been digging a while—and with purpose. The creative process is just that….a process. The key is to be open to new territory, and never put down the shovel.
Case Study
The client originally had a goal with his logo—to honor his childhood dog, Samson in both company name and symbol. After many iterations and discussions, it was clear that it was not in the best interest of his financial brand to have a dog visual. Together, we landed on a unique symbol using the S and F initials.