Logo creation is messy…
…and it’s supposed to be! 99 times out of 100, you don’t strike gold until you’ve been digging a while—and with purpose. The creative process is just that….a process. The key is to be open to new territory, and never put down that creative shovel.
Case Study
Samson Financial
The client originally had a goal with the logo—to honor their childhood dog, Samson, in both company name and symbol. After many iterations and discussions, it was clear that it was not in the best interest of this financial services brand to have a dog visual. Together, we landed on a unique logo using the name’s initials, that felt clean, modern, and professional.
More Logo Designs
